littlelist: fixing acquisition and engagement
2024–2025
Lead Product Designer (Growth Focus)
I joined LittleList at an interesting stage for the business — the startup was already fully launched and functional, and the concept seemed to be getting a good response from users. With decent marketing support, people were coming to the LittleList website, but leaving almost immediately. My task was to identify the acquisition blockers and get the cogs moving.
Scope
UX Audit, User Research, Product Strategy, Cross-Team Collaboration, Data Analysis (GA4, Hotjar, PowerBI), Final UX/UI Delivery & Dev Handover
Team & Collaboration
Product Owner, Developers 3x (remote), Purchasing, Buying, E-com and Marketing Teams + Presenting to Stakeholders
Here are four key metrics that improved, with the wider process and further results covered in the case study.
Money
+0%
Pledges
Engagement
+0%
Page Views
Funnel Fix
~0X
Conversion Rate
Activation
+0%
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