Hi!
I’m Kseniia, Product Designer with 10+ years of experience across a wide variety of projects. I’ve been based in London since 2017. I enjoy working on consumer products that bring purpose and value to people’s everyday lives. When I believe in the idea and see my efforts reflected in user behaviour, I invest myself in the product 200%.
*But as a professional, I deliver even when I’m not wildly excited, of course.
Experience
I’ve worked across agency, startup, and in-house teams, and each environment has shaped me differently. Agency taught me speed, adaptability, and how to work with a wide range of clients and expectations. Startup work taught me resilience, business awareness, and how to make progress when priorities shift and perfect conditions don’t exist. In-house gave me the chance to go deeper: to understand the product properly, follow the impact of the work over time, and design for audiences with very different needs — from taxi drivers and corporate people to expectant parents and engaged couples.
How I work
I tend to invest deeply in the product rather than solving problems at surface level. I like understanding what’s really going on underneath: where the friction is, what the business is struggling with, what users are trying to do, and which parts of the experience are quietly breaking down. That deeper understanding can take a little time at the beginning, but once I’m there, I work quickly and with a lot of focus. I enjoy collaboration and discussion, but I do my best work when there’s also space for uninterrupted thinking and proper deep-focus time.
education
ITMO University
information systems & technologies
Masters Degree
University under The IPA of EURASEC
graphic design
Bachelor Degree
work history
Senior Product Designer
The Cambium Group | 2023-Present | London, UK
Leading product design for LittleList and Rock My Wedding and supporting designer for The Wedding Shop, Prezola & Wedding Present Company. Ran a full UX and brand audit for Rock My Wedding, driving a brand refresh now rolling out across all platforms. Redesigned LittleList's onboarding and dashboard — resulting in higher registration completion, increased list value per user, and a 374% increase in cash pledges.
Related Case Study:
NEW CASE STUDIES COMING SOON
Product Designer
Drovo (ex Adverttu) | 2019-2023 | London, UK
Joined at seed stage as the sole designer and helped grow the company to Series A. Learned what it takes to build a product from almost nothing — app, website, user testing, offline experience, hiring.
Related Case Studies:
ux/ui designer
Cakelabs.ru (agency) | 2014-2017 | Saint Petersburg
Three years of projects ranging from bakeries to TV channels. Learned how to lead teams, interpret briefs, and present and defend design decisions to stakeholders.
graphic & ui designer
Kideria | 2012-2014 | Saint Petersburg
My first job. Hired to make banner ads, ended up leading a small design team as the business grew from an online store into a chain of physical shops. Learned how design decisions affect every part of a business.
Forever in my heart <3
RECOGNITION & VOLUNTEERING
Adobe Portfolio Reviews Award — Winner, 2017
Sapphire Community Group — Volunteer designer, rebranding and promotional materials (2018)
Performing Production — Volunteer designer, mentoring young designers (2018)