DELIVERING UX INITIATIVES ACROSS CAMBIUM'S PRODUCTS
Role
Product Designer — cross-brand UX initiatives
Year
2025
Scope
UX/UI design, persuasion design, product variants, cross-brand rollout across Prezola, The Wedding Shop, Wedding Present Company + LittleList
Team
Lead Designer, Product Owner, 2–3 developers
I stepped in to design and deliver UX initiatives across Cambium's products — Prezola, The Wedding Shop, Wedding Present Company, and LittleList. Two key projects: an automated Cash to Product incentive that turned dormant post-wedding funds into £100K+ in exchanges — replacing a manual process that relied on customer support — and a Product Variants rollout across all four platforms that shifted shopping behaviour, with PDP views up 45–68% and ATL value following.
Exchanged
£100K+
PDP Views
+0%
ATL Value
+0%
Shipped Across
4
