DELIVERING UX INITIATIVES ACROSS CAMBIUM'S PRODUCTS

In this case study I'm covering my involvement in the core businesses at Cambium. I was originally hired to lead the other two "startup" projects — LittleList and Rock My Wedding. But from time to time I was invited to lead specific initiative rollouts across the brands. Here I'm covering the Variants initiative for the catalogues across all three wedding gift lists and LittleList, and the Cash-to-Product initiative (rolled out for the wedding gift lists). This is to showcase my ability to work and adjust within strictly set design systems, following the look and feel of the products, consulting with those projects' lead designer (hey Daisy, you're amazing!) while exploring and delivering new UX along the way.